According to Adobe Analytics, total e-commerce sales over the two-day shopping frenzy reached $11 billion last year. Even though the statistic represents a 24-hour period rather than a 48-hour one, it was marginally higher than Cyber Monday totals in 2020.
Prime Day, Amazon’s annual sale, will take place on July 12 and 13, the organization revealed on Thursday.
Poland and Sweden for the first time are number of countries that will benefit from the sales, The sale begins at 3 a.m. Eastern Time on July 12 and lasts for 48 hours. Later in the summer, it will hold the event for other countries such as United Arab Emirates, India and Saudi Arabia.
Beginning June 21, Prime members will be able to take advantage of early bargains on Amazon items such as the second-generation Echo Show 5, Kindle Paperwhite, and eero mesh WiFi routers, saving up to 55 percent.
Smart TVs with Fire TV will start at $89.99, a savings of 47%.
More third-party retailers are expected to join this year, according to Amazon.
Beginning June 29, members can save 20% on select items at Amazon Fresh shops in the United States.
Customers will be eligible to win the rewards for every dollar spent on qualified small business products between June 21 and July 11. Prime members who pay with the Amazon app or a card linked to their account will be able to take advantage of this benefit all year.
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