In Nigeria, PrimeAlert expands its regional activities and presence.

With the commencement of its regional trade and distribution activities in Nigeria, PrimeAlert achieves another key milestone in its overall expansion strategy, with the goal of expanding its business on the African continent and improving its in-country presence and focus.
 
 
PrimeAlert executives and stakeholders attended the event, which took place yesterday at the Radisson Blu Hotel Lagos, to witness the unveiling of the company’s new brand identity, product launch, and announcement of PrimeAlert’s new distribution partners and response security partners across Nigeria.
 
 
“PrimeAlert’s presence in Nigeria allows the brand to expand its reach across Africa and better comprehend changing market dynamics and client demand,” Tony Nwulu, Managing Director of PrimeAlert SecureLTD, adds.
 
“Strengthening our operations in Nigeria is a testament to our commitment and investment in the Nigerian home and business security industries,” George Tiga, Chief Operations Officer at PrimeAlert, said in his speech. We give our consumers and partners in the region the finest service possible.”
 
 
“With Nigeria’s rising insecurity and the rise of private security protection. “PrimeAlert is a brand that prioritizes protecting its consumers’ lives and property while also assisting state institutions and security agencies in their primary mission of combating Nigeria’s rising insecurity,” says Eze Igwe, PrimeAlert Secure LTD’s Head of Retail Distribution.
 
PrimeAlert has strong relationships and response partnerships with two other consulting firms, as well as all of Nigeria’s security agencies, including the DSS, Civil Defense, Nigerian Police Force, Federal Fire Service, and Federal Road Safety Commission, in order to provide immediate responses to burglary and fire alarm notifications.
 
“Our marketing communications relationship with PrimeAlert is aimed at strengthening PrimeAlert’s regional trade network, brand presence, and visibility in Nigeria and across Africa,” says Chidiadi Madumere, MD/CEO Black Purist ECOWAS.
 
PrimeAlert has also collaborated with Inspired Decisions to develop strong multi-stakeholder collaborations, foster public-private dialogues, and cultivate strategic alliances with international donors, governments, civil society, the commercial sector, and security implementation partners. “PrimeAlert has partnered with Inspired Decisions (ID) to implement a 36-month CSR project titled the Nigeria Security and Safety Project (NSSP), with an initial 12-month pilot phase to test its approach in addressing Nigeria’s worsening insecurity challenge,” says Chidinma May Ottah, Lead Consultant, Inspired Decisions.
 
PrimeAlert’s commitment on addressing Nigeria’s insecurity concerns and expanding its business across the region is reflected in these agreements.